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Holidify received angel investment from promoters of Aarti Group

Holidify Travels Pvt. Ltd. raised funds from Aarti Group promoter worth Rs 65 lakh. Holidify Travels Pvt. Ltd. is an online travel portal, where offbeat travel destinations are found and suggested.

Holidify made a statement in recent times that the investor who already invested in Aarti Group before, Himanshu Sarawagi invested in Holidify Travels Pvt. Ltd. along with the founder of Findyogi, Naman Sarawagi.

Holidify will use the invested amount to make its technology platform stronger and expand the base of its content.

Holidify was founded in 2014 by IIT Bombay alumni Rohit Shroff and Kovid Kapoor. Prior to starting Holidify, Shroff worked with Indus Insights while Kapoor was employed at Opera Solutions.

Holidify, which uses maps and comprehensive travel guides, claims that its platform gets about 5 lakh unique monthly visitors. It has a recommendation engine that shows results tailored to a user’s location. The company claims that its app has been downloaded over 10,000 times, making it the highest rated travel app on Play Store.

Founded by Chandrakant Gogri in 1975, the BSE-listed Aarti Group is a leading supplier of dyes, pigments, agrochemicals, pharmaceuticals and rubber chemicals. The promoters of Aarti Industries had earlier invested in edu-tech startup Plancess, Bewakoof.com and Humming (maker of Gladius Technology cricket bats).

In the travel technology space, Tripoto Travel Pvt Ltd, which owns and operates travel itinerary portal Tropoto.com recently raised an undisclosed amount in funding from 500 Startups, IDG Ventures and advantEdge Partners.

In June, tour guide app Guiddo had raised an undisclosed amount in seed funding from Pawan Borle, senior vice-president at Fly Dubai; Abrar Ahmad, partner at TravelCapitalist Ventures; Nirmal Singh, part of Team Ducab; Vishal Shah, founder AcFin Consulting; Sanjay Shah and Ushik Gala, who are serial angel investors in India.