The idea of a lavish lifestyle has percolated down to all areas of our lives and what better way to showcase it than through an elegantly furnished home. Today’s consumer is well travelled and exposed to international designs and wants to see those tastes reflected in his home. However, that is no easy task given that the interiors industry is unorganized and fragmented even today.
It is this stark gap in the market that Focus Frame aims to fill and the new mantra in town is ‘Luxury Interiors Made Easy’. Focus Frame was founded with a vision to build a nation-wide Interiors brand that caters to the interiors requirements of today’s urban home owner.
The homes provided by most top builders are of international designs with high-quality execution. However, when the shell apartment is handed over to a consumer, he is then dependent on a fragmented and unorganized sector of carpenters, contractors and interior designers for the interiors fit-outs. Most furniture brands offline and online largely cater to single-item purchases and do not have comprehensive interiors packages which include a Kitchen, Wardrobes, TV Unit, Lighting etc – items that a new home owner needs before moving into his home.
While there are several independent interior designers who can do that for you, there aren’t many nation-wide brands that consumers can trust their expensive homes with. Focus Frame differentiates itself by providing fully imported European Interiors with elegant designs and quality furniture with warranties. The Company provides end-to-end solutions including design, customizations, technical drawings and final installation at site. The professional execution teams deliver the interiors like clock-work with a total turnaround time of 45 days so that home owners can finally have a hassle-free and memorable experience of setting up their home!
Focus Frame Luxury Living currently has its offices in Mumbai, Bangalore and Hyderabad and plans to expand to other metros soon. They can be contacted on firstname.lastname@example.org or via their website www.focusframe.in