Aakash Institution to enter in film production via Aerika Cineworks

Aakash Educational Services Private Limited owned Aerika Cineworks is the gateway of the former one to enter into the film production industry. Aakash Educational Services Private Limited is a renowned institution across India that provides coaching classes for medical and engineering entrances along with foundation level examinations including NTSE and Olympiads.

Rough Book is the upcoming movie of Aerika Cineworks, which is expected to release around this May- June. This production is directed by Ananth Narayan Mahadevan, which will be featuring familiar faces like Ram Kapoor, Tannishtha Chatterjee and Vinay jain. The director has also agreed to lead the next project of Aerika Cineworks production house.

According to the Director of Aakash Institution, Aakash Chaudhary, his Aerika Cineworks infuses the concept of 3E in which Educating, Empowering and Entertaining the masses is the sole purpose.

Mr. Chaudhary said, “One of the main reasons for entering the film production business is that I have harboured a passion for the medium for long. Apart from that, the opportunity that the film industry proposes today is great. Small (budget) content driven films are getting traction and that is the space we want to occupy. We are in the education business and there are issues related to the field that can be brought up through the medium of films.”

For initial 2 to 3 years, Rs 6 crore will be the maximum budget of feature films. Chaudhary is looking forward not to produce more than 3 movies a year after initial 3 years. He is also planning to join hands with huge studios and collaborators in coming times.