With the major aim of spreading awareness on the issue of girl child education in India, Nestle will change packaging of 100 million packs available on shelves by the end of September.
As a part of this initiative, Nestle India has collaborated with the NGO Nanhi Kali to spread awareness about the issue of education for girl child. It is all set to give its popular brands- Maggi, Nescafe and Kitkat a new look.
Project Nanhi Kali is jointly managed by the KC Mahindra Education Trust and the Naandi Foundation. It has been working in girl child education for decades.
Suresh Narayanan, the CMD of Nestle India stated, “We are changing the packaging of three of our most iconic brands to sensitise and draw attention to the crucial need for society and citizens to embrace our collective responsibility in ensuring girls are allowed, given access to and nurtured with the power of education.”
He further added, “Girls with access to education not only improve their own lives, but also bring positive changes to their families, communities and economies.”
Talking about the initiative, Naushad Sheik, the Director of the Creative Academy stated, “It is great initiative by Nestle to promote the critical issues of women empowerment and girl child education. Promoting these issues is imperative for the over-all growth and development of the nation. It is now held that women can no longer be asked to wait for equal rights.”
It is believed that ‘Educating a woman is educating a nation’. Thus supporting education for girl child is one of the best investments we can make for a bright future.
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