Eros Now collaborates with Vindicia for enhancing customer entertainment experience

In its attempt to enhance customer experience, Eros Now, one of the leading entertainment platforms has collaborated with Vindicia CashBox, a subscription billing platform and a leader in business-to-consumer digital services monetization. The official announcement was made at the Mobile World Congress.

The collaboration is aimed at increasing the subscriber growth of Eros Now across the globe. At present, the company offers a vast library of more than 12,000 Indian films, music videos, TV shows, original web-series and short-format content to more than 142 million registered users and 15.9 million paying subscribers. It also features the top-hit movies in Hindi, Kannada, Tamil and Punjabi as well as Indian music, music videos, high-end digital original series. The platform recently introduced Eros Now Quickie, a new short-form content segment.

Talking about on the strategic alliance, Rishika Lulla Singh, CEO – Eros Digital said, “Eros Now has been a front-runner with its technological advancement and the only Indian player to have global reach. This alliance with Vindicia will enhance the consumer experience and offer seamless transaction capabilities. With changing consumer dynamics, the association will also help to provide subscriber intelligence that will bring business agility to continuously boost the overall video watching experience, thus driving consumer retention, global connecting and increasing subscriber growth.”

“With the continued and growing traction of our media business in the Asia Pacific region, we are thrilled that Eros Now has selected Vindicia CashBox to support all aspects of their digital subscription business requirements,” said Darcy Antonellis, head of Media, Amdocs.

“With the implementation of CashBox, Eros Now can immediately start to reallocate resources from digital services monetization to more strategic areas as they expand their offerings both within India and internationally, enabling them to more effectively sign-up new customers and retain existing ones,” he added.