Flipkart Fashion looks to expand its market share in Big Billion Days

Major e-retailer Flipkart is planning to catch a major chunk in the online fashion sector this festive season, with events like the Big Billion Days. After the mega merger with Walmart, Kalyan Krishnamurthy is expanding the horizons for Flipkart in every division, ranging from electronics to fashion to kitchen.

This festive season the e-commerce player is aiming to capture 50% of the market share, competing with its rival Amazon. Last fiscal, Flipkart achieved over $1 Billion in GMV with 1 crore shipments a month. Combined sales of trio Flipkart-Myntra and Jabong garnered nearly 80% of the online market during last year festive season sale.

This year, Flipkart launched Denizen from Levi’s exclusive range on its platform, as a part of the brand’s global re-launch this year. The Levi’s team has chosen USA and India as the first two markets to experience the re-designed global brand.

Brand exclusives have always been an important part of Flipkart fashion strategy and the e-retailer expects one in five brands sold during the festive season Recent tie ups with the brands like Xiaomi and Blaupunkt is giving leverage to the e-commerce player over Amazon in terms of exclusive collections on the platform.

Commenting on the recent development, Rishi Vasudev, Vice-President, Flipkart Fashion said: “We will have 50 per cent share of the online fashion market during the festive season and will exit this year at 40 per cent market share when we go back to business as usual,”

He further said, “We have collaborated and worked extensively with the brand for a year to launch exclusive Denizen collection, which is designed for the youth across India, aided by customer observation from our platform to determine the fits, colors prints and price points.”