Hotel Association seeking for government assistance to revive hospitality industry

The Hotel Association of India pursued the Union government’s support to revive the hospitality industry, by extending loans of one-time restructuring.

An HAI delegation met Union Minister of Culture, Tourism and Development of North East Region, G Kishan Reddy on Monday, and deferred suggestions for the revival of the industry, according to a statement.

In the representation, HAI highlighted the urgent need to make fragrant liquidity into the industry through means like –  extension of moratorium, one-time loan restructuring, improved terms under the Emergency Credit Line Guarantee Scheme as well as revised eligibility ratios under the resolutionation framework.

The association also sought policy changes such as –  granting industry status to the hospitality sector. Which will further allow the hotel industry to avail benefits of low cost funding and tax benefits that are currently available only to industries like ports and highways.

Recently, PlayBoy too is looking forward to expanding their business in India offering it new hospitality experiences. They are making an entry with the first flagship venue expected to open in Gurgaon in December 2021.

“We are thrilled to partner with the best-in-class operators at Jay Jay Capital and Investments to build upon Playboy’s long history creating unrivalled hospitality experiences,” said Ben Kohn, Chief Executive Officer of PLBY Group, Inc. “The new Playboy venues in India will stand out as premium, aspirational experiences that serve as a forum for style, culture and convening for today’s young Indian consumers.”

Dr. Rohit Malhorta, CEO of Jay Jay Capital and Investment said, “We are delighted about our appointment of the exclusive master license for Playboy franchise venues in India.  We will roll out innovative concepts that 21st century Indian tastemakers and professionals are yearning for, including stylish Playboy lounges and inviting Playboy beer gardens and cafés, whilst delivering a unified, consistent customer experience and standard of quality under the Playboy brand umbrella.  Our first flagship venue will be a fun and modern Playboy beer garden environment scheduled to open in Gurgaon by this December and Bangalore in February 2022. From there, we will expand into major metropolitan cities such as New Delhi and Mumbai.  Consumers will be able to enjoy great food, service and original craft beers by Playboy.”