Pune based housing developer, Xrbia partnered with one of the largest advertising company in the world, Ogilvy and Mather in April, 2015, who will look after the former’s advertising needs.
Ogilvy & Mather traces back its inception to the year 1948 when British David Ogilvy founded the advertising cum marketing cum PR firm with the help of his previous employer and London-based Mather & Crowther. Today Ogilvy and Mather owns subsidiaries like Ogilvy & Mather Advertising, Ogilvy CommonHealth, OgilvyOne, Ogilvy Public Relations, Geometry Global and Neo@Ogilvy.
Xrbia is a sister concerned company of Eiffel Developer and Realtors Ltd. Although Xrbia is a realty firm based in Pune, but it is rapidly spreading across the metropolitan city, Mumbai as well. The land designer has already covered 6 million square feet area and covering 20 million square feet at the moment.
The Managing Director and Chairman of Xrbia developers, Rahul Nahar said, “Constant innovation and creative thinking have been the cornerstones of our value offering and we found a perfect partner with Ogilvy & Mather as extension of our creative team.”
CEO of Ogilvy & Mather, Kunal Jeswani added, “What excited me was the idea that they are bringing future ready homes to India. We are looking forward to this partnership.”
Xrbia CMO Pradeep Iyengar said, “We are delighted to partner with Ogilvy & Mather and are looking forward to the trademark creative differentiation that they can bring, which sits perfectly with what XRBIA is all about.”
Xrbia is leading on its path of development with vision of crafting 100 smart cities by the year 2030. The realty expert has infused many concepts in its various residential projects like Xrbia green technology and Xrbia Disney, where sustainable development and Disney characters have inspired these projects respectively.