Over the years, artificial intelligence has taken over the word by a storm, and how! It is gradually permeating all the spheres of our life, and taking root in our everyday chores. Be it weather forecast, face recognition in your smartphone, virtual personal assistants like Apple’s Siri, Video Games, online customer support, security surveillance or as basic as the music and movie recommendation services, you can find the traces of artificial intelligence anywhere and everywhere.
In the words of the well-known marketing guru, Seth Godin, “Artificial intelligence does a job we weren’t necessarily crazy about doing anyway, it does it quietly, and well, and then we take it for granted.”
Certainly, AI has had a profound impact on our lives, especially the e-commerce industry. It has emerged as the backbone of all the online applications and revolutionized the way people shop and trade. It collects your information on your request and uses it provide you the results tailored to your choices.
Realizing the potential of artificial intelligence, a number of retailors use recommendation engines for identifying the target audience for their products. There are special AI algorithms that help in tracking the important details of the products being searched by the customers.
Moreover, the chat boxes popping up on the e-commerce websites and mobile applications are AI-led softwares, designed to communicate with customers in a personalized manner. They also come with various communication options like texts, voice or even symbols and images in some cases.
Various AI-based programs like Predictive sales are used for capturing the buyer’s behaviour. They are effective in organizing the inventories of the company, keeping them well-stocked with the products having a higher demand. Apart from this, the warehousing operations help the retailors in deciding the trend of sales.
Considering the mammoth impact of artificial intelligence in e-commerce industry, its use and scalability is sure to surge manifold in the upcoming years.
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