Sunil Chhetri is the new Brand Ambassador of PUMA: Signs a three-year deal

Sahara Warriors wins the coveted IPA National Open Championship 2019

Puma to open its first experience store in India – globally second to the New York store

Global Institute of Sports Business, India announces strategic affiliation with Indo-German Chamber of Commerce

Football: Indian Senior Women’s National Team to complete against Uzbekistan

Naspers to buy stake in online fantasy gaming startup, Dream11

Freedom to Play: How Sahara India Pariwar Has Been the Greatest Sports Facilitator In The Country’s History

India’s e-sports sector is about to boom, an opportune time for the marketers

Live sports live streamer FloSports raises $47 million for its expansion

How the Indian sports industry manifested into a money-making machine

Sports business holds sturdy global pace; companies explore the segment for profits

Sports tech companies gear up; TopYa! and Challenger Sports’ merge together to boost youth sports

India’s game changing sports sector; government endorses Khelo India and Making India Play

CODA ventures into sports, aims to become top global sports agency

Will Dhoni, Tendulkar go Sparta against Spartan?

A unique partnership byproduct: Podcast series that brings in and out of the sports world

What made Sardar Singh quit international hockey and his future plans

India is having a roller coaster ride at Asiad 2018

Chhetri’s army to play a friendly with China

Legendary cricketer Sachin Tendulkar joins hands with Middlesex to launch a new cricket academy

FIFA WC Final: France won the title, Croatia won the hearts