Danone India along with its partners manoeuvres muscle health sensitization drive

Initial founding suggests that 3 out of 5 working professionals have poor muscle heath

Every year, July 24-30 is celebrated as the protein week. On this opportunity, Danone India, Arogya World Indian Trust and InBody have come up with an initiative to sensitize 100,000 working professionals in India about the muscle health. The initiative includes workshops on nutrition by experts and also free health assessments across several corporates in India.

Initial findings of the muscle health assessment conducted in Hyderabad suggest shocking results. 3 out of 5 working professionals have bad muscle health and the output amongst the women is at an alarming stage. 4 out of 5 working women are reportedly diagnosed with poor muscle due to protein deficiency.    

Protein is found almost in every part of our body, be it in muscle, bone, hair, skin and almost in every other body part. It takes at least 10,000 different proteins to make and maintain human body. The National Academy of Medicine, the US recommends at least 0.8 grams of protein for every kg body weight per day.

The loss of muscles many a times leads to slow movements and decreased strengths. Therefore, it becomes very important to maintain the muscle health by consuming right amount of good quality protein.

Nandan Joshi, head of Nutrition Science and Medical Affairs at Danone India states that, “Sedentary lifestyles and inadequate protein deficient diets are having a huge impact on the muscle health of the Indian work force. A study by InBody among Corporate professionals, indicates that 64% of Indian workforce have low or poor muscle health. This is an area of concern when compared to most of the developed countries of the world, and we at Danone are committed to address this nutritional deficiency.”

According to Indian Dietetic Association (IDA) “93 percent of Indians are unaware of their ideal protein requirement and Indian vegetarian diets are worst affected with 84 percent being deficient in protein, while 65 percent of Indian non-vegetarian diet too deficient in protein.” 

Having said that, you must choose your protein wisely before you eat it. Eating a large quantity of processed meat, which is a source of high protein can increase the risk of several conditions, such as type 2 diabetes, cardiovascular disease and a many other diseases.

Poultry, fish, wholegrains, nuts and beans are some of the great protein sources.